RealLinkr legal
Cookie Policy
This Cookie Policy explains how RealLinkr uses cookies, pixels, SDKs, web beacons, local storage, device identifiers, analytics, attribution, and similar tracking technologies across the RealLinkr Platform.
Version 3
1. Introduction
This Cookie Policy ("Cookie Policy") explains how RealLinkr ("RealLinkr", "we", "our", or "us") uses cookies, pixels, software development kits (SDKs), web beacons, local storage technologies, device identifiers, tracking technologies, analytics technologies, and similar technologies (collectively, "Cookies and Tracking Technologies") when Users access or interact with the RealLinkr Platform.
RealLinkr operates a technology-enabled real estate ecosystem platform that facilitates marketplace participation, property discovery, lead generation, lead commercialization, stakeholder matching, analytics, artificial intelligence services, marketplace intelligence, and ecosystem infrastructure services.
This Cookie Policy should be read together with:
- The RealLinkr Terms & Conditions
- The RealLinkr Privacy Policy
- Any additional policies published by RealLinkr from time to time
Capitalized terms not defined in this Cookie Policy shall have the meanings assigned to them in the RealLinkr Terms & Conditions.
By accessing or using the Platform, Users acknowledge and agree that RealLinkr may use Cookies and Tracking Technologies as described in this Cookie Policy.
2. What Are Cookies and Tracking Technologies
Cookies are small text files or similar technologies stored on a User's device when accessing websites, mobile applications, software platforms, or digital services.
Cookies and Tracking Technologies may collect, store, transmit, analyze, or generate information regarding:
- Device usage
- Browsing activity
- Session activity
- Platform engagement
- Listing interactions
- Search activity
- Communication activity
- Advertising interactions
- Marketplace participation
- Technical performance
- Conversion activity
- Attribution activity
RealLinkr may use first-party Cookies operated directly by RealLinkr as well as third-party Cookies operated by Partners, service providers, analytics providers, advertising providers, and technology vendors.
Cookies and Tracking Technologies may be deployed through:
- Websites
- Mobile applications
- APIs
- Integrations
- Analytics systems
- Advertising systems
- Communication systems
- Marketplace functionality
- Future ecosystem products and services
3. Technologies Used by RealLinkr
3.1 Cookies
Traditional browser cookies used to recognize Users, maintain sessions, remember preferences, and support Platform functionality.
3.2 Pixels
Tracking pixels used to measure engagement, advertising effectiveness, conversions, and marketplace activity.
3.3 Software Development Kits (SDKs)
Technologies embedded within mobile applications and software systems that collect operational, performance, and engagement information.
3.4 Web Beacons
Technologies that help measure communication effectiveness, Platform engagement, and user interactions.
3.5 Local Storage Technologies
Technologies used to store information locally on a User's device for operational, performance, personalization, and security purposes.
3.6 Device Identifiers
Identifiers associated with browsers, devices, operating systems, applications, or networks that help RealLinkr understand Platform usage and improve services.
3.7 Analytics Technologies
Technologies that assist RealLinkr in understanding user behavior, marketplace performance, lead generation activity, stakeholder engagement, and ecosystem growth.
3.8 Attribution Technologies
Technologies used to determine how Users arrive at the Platform, interact with listings, engage with services, submit inquiries, and convert into marketplace opportunities.
4. Categories of Cookies
4.1 Essential Cookies
Essential Cookies are necessary for operation of the Platform.
These Cookies may be used to:
- Maintain user sessions
- Authenticate users
- Prevent fraud
- Protect security
- Manage account access
- Ensure Platform functionality
- Maintain infrastructure stability
Without Essential Cookies, certain Platform services may not function properly.
4.2 Functional Cookies
Functional Cookies help improve the user experience.
These Cookies may be used to:
- Remember preferences
- Store language settings
- Retain search filters
- Save user settings
- Improve usability
4.3 Analytics Cookies
Analytics Cookies help RealLinkr understand how Users interact with the Platform.
These Cookies may be used to analyze:
- Listing views
- Search behavior
- Engagement patterns
- Communication activity
- Inquiry activity
- Conversion activity
- Marketplace participation
- Usage trends
Analytics information may be used for reporting, benchmarking, platform optimization, product development, marketplace intelligence, and ecosystem growth.
4.4 Advertising Cookies
Advertising Cookies may be used to support marketing, promotion, audience development, advertising measurement, and campaign effectiveness.
These Cookies may be used to:
- Measure advertising performance
- Improve marketing campaigns
- Support retargeting efforts
- Personalize advertising
- Attribute conversions
- Understand audience engagement
4.5 Marketplace Intelligence Cookies
Marketplace Intelligence Cookies support RealLinkr's data-driven ecosystem operations.
These Cookies may be used to:
- Analyze marketplace trends
- Evaluate user behavior
- Understand transaction interests
- Identify engagement patterns
- Improve matching systems
- Improve recommendation systems
- Support lead generation
- Generate ecosystem intelligence
Information generated through Marketplace Intelligence Cookies may contribute to aggregated, anonymized, analytical, predictive, and derivative datasets as described in the RealLinkr Privacy Policy.
5. Third-Party Technologies
RealLinkr may utilize third-party technologies, platforms, tools, software, advertising systems, analytics systems, attribution systems, communication systems, and service providers.
Such technologies may be provided by:
- Analytics providers
- Advertising platforms
- Social media platforms
- Search engines
- Cloud service providers
- Communication providers
- Customer relationship management providers
- Marketplace partners
- Technology vendors
- Future ecosystem service providers
Examples may include, without limitation:
- Google Analytics
- Google Ads
- Meta Pixel
- Facebook Advertising Services
- Instagram Advertising Services
- LinkedIn Advertising Services
- TikTok Advertising Services
- Microsoft Advertising
- HubSpot
- Salesforce
- Other current or future technology providers
These third parties may use their own Cookies and Tracking Technologies subject to their own policies and practices.
RealLinkr does not control the privacy policies, retention practices, or processing activities of independent third-party providers.
6. Lead Attribution and Conversion Tracking
RealLinkr operates a lead generation, lead distribution, and lead commercialization platform.
Accordingly, RealLinkr may use Cookies and Tracking Technologies to measure, analyze, attribute, and evaluate lead generation activities and marketplace interactions.
Tracking may be used to determine:
- How Users arrive at the Platform
- Which marketing channels generate engagement
- Which listings generate inquiries
- Which advertising campaigns generate leads
- Which services generate marketplace activity
- Which stakeholder interactions result in conversions
- How Users interact with Platform content
Such information may be used for:
- Lead evaluation
- Lead routing
- Lead commercialization
- Campaign optimization
- Marketplace analytics
- Business intelligence
- Ecosystem intelligence
7. Artificial Intelligence, Analytics and Marketplace Intelligence
Cookies and Tracking Technologies may support RealLinkr's:
- Analytics systems
- Marketplace intelligence systems
- Behavioral analysis systems
- Recommendation systems
- Matching engines
- Scoring systems
- Artificial intelligence technologies
Information generated through Cookies and Tracking Technologies may be used to:
- Understand marketplace behavior
- Identify user preferences
- Analyze transaction interests
- Improve recommendations
- Improve search functionality
- Improve matching systems
- Improve marketplace performance
- Develop predictive models
- Generate ecosystem intelligence
- Support future data products
To the maximum extent permitted by law, any resulting Derivative Data shall remain the exclusive property of RealLinkr.
8. Cookie Management
Users may manage certain Cookies through browser settings, device settings, operating system settings, or other available controls.
Users may be able to:
- Delete Cookies
- Block Cookies
- Disable certain tracking technologies
- Limit advertising technologies
- Adjust privacy settings
Disabling Cookies may:
- Reduce Platform functionality
- Limit access to services
- Affect user experience
- Impact personalization features
- Affect marketplace functionality
- Interfere with account access
- Reduce Platform performance
RealLinkr does not guarantee that all services will function properly when Cookies or Tracking Technologies are disabled.
9. Future Technologies
RealLinkr continuously develops and expands its technology infrastructure.
Accordingly, RealLinkr may deploy future technologies including:
- Tracking technologies
- Analytics technologies
- Attribution technologies
- Personalization technologies
- Behavioral analytics systems
- Recommendation technologies
- Artificial intelligence technologies
- Marketplace intelligence technologies
- Advertising technologies
- Communication technologies
- Ecosystem infrastructure technologies
Such technologies may perform functions similar to or in addition to the technologies described in this Cookie Policy.
RealLinkr reserves the right to implement future technologies as necessary to support Platform operations, marketplace functionality, ecosystem development, analytics, security, lead generation, lead commercialization, and future commercial services.
10. Changes to This Cookie Policy
RealLinkr may modify, amend, replace, update, supplement, or discontinue portions of this Cookie Policy at any time.
Updated versions become effective upon publication unless otherwise stated.
Continued use of the Platform following publication of an updated Cookie Policy constitutes acceptance of the revised version.
Where required by applicable law, RealLinkr may provide additional notice regarding material changes.
11. Contact Information
Questions regarding this Cookie Policy may be directed to:
RealLinkr
- Info Email: [email protected]
- Support Email: [email protected]
- Website: www.aruba.reallinkr.com
By accessing or using the Platform, Users acknowledge and agree to this Cookie Policy in its entirety.